ChainHQ Platform: White-Label Partnership Proposal
ChainHQ is a comprehensive operating platform designed specifically for permanent jewelry artists. It empowers you to effortlessly track chain inventory by the inch, manage client events, streamline sales with a mobile point-of-sale system, maintain detailed client records, ensure compliance, and gain valuable AI-powered insights—all within a unified web and mobile experience.
Strategic Overview
Executive Summary
ChainHQ is the dedicated operating platform for permanent jewelry artists, purpose-built to dramatically boost efficiency and profitability. Imagine saving 10+ hours a week on administrative tasks and increasing your profits by up to 30%. From precise inventory tracking by the inch, seamless event management, to an intuitive mobile point-of-sale system, ChainHQ gives artists the power to manage every aspect of their growing business, all within a unified web and mobile experience.
This proposal outlines three tailored white-label partnership structures, crafted to align with Sunstone Engineering LLC's market strategy and commitment to artist success. These options range from an initial, flexible licensing model to validate market fit, to a more involved exclusive agreement designed to demonstrate significant artist impact over 12 months, and finally, a long-term strategic exclusivity structure optimized for broad scale and deep integration into the permanent jewelry ecosystem.
The ChainHQ platform roadmap is continuously enhanced with features that prioritize artist scalability, ensure margin protection, simplify compliance, and provide data-driven insights. This ensures Sunstone Engineering LLC gains a robust, future-proof technology foundation capable of supporting and elevating a flourishing artist and studio community. Each option includes clear, artist-centric terms, milestone-based safeguards, and a transparent framework for growth, ensuring a partnership that is aligned, risk-managed, and rewards real market momentum.
Prepared For
Sunstone Engineering LLC
Prepared By
Pure Technology Consulting
Status
Confidential
For discussion purposes only
Platform Overview: Integrated SaaS Solution
ChainHQ is delivered as an integrated SaaS platform consisting of a full-featured web application, a native mobile application, and a shared backend infrastructure. All licensing options include access to both web and mobile components, ensuring a seamless experience across all touchpoints.
Web Application
Comprehensive inventory management, point of sale, events coordination, client management, advanced reporting, and AI-powered insights delivered through an intuitive web interface.
Mobile Application
Event-ready POS system with real-time inventory synchronization, client queue management, and offline support for seamless operation in any environment.
Backend Infrastructure
Unified data layer powering both web and mobile experiences, ensuring consistency, reliability, and scalability across the entire platform ecosystem.
Platform Capabilities
Strategic Platform Capabilities
The following capabilities are described at a high level to contextualize platform value and support the economics and exclusivity structures outlined in this proposal. These descriptions do not constitute delivery guarantees or timelines, but represent the strategic direction and value proposition of the ChainHQ platform.
Inventory & Cost Intelligence
Support for variable SKU costs, margin-aware inventory logic, and current-cost references to optimize profitability and operational efficiency.
Revenue Visibility & Reporting
Inventory-based revenue projections and exportable financial reports providing complete transparency into business performance.
Event Planning
Inventory forecasting tools based on event duration and throughput, ensuring optimal preparation for every engagement.
Compliance & Waivers
Multiple waiver templates and centralized auditability to maintain regulatory compliance and protect your business.
AI-Assisted Insights
Inventory and event recommendations with explainable reasoning, leveraging machine learning to optimize decision-making.
Integrations
Architecture designed for automation, POS bridges, booking workflows, and payment flexibility to connect with your existing tools.
Option A
Non-Exclusive License
Best for: Market testing without exclusivity commitment
This option provides full access to the ChainHQ platform without exclusivity restrictions, allowing Sunstone to validate market fit and user adoption while maintaining flexibility. Pure Technology Consulting retains the right to license the platform to other parties under this structure.
Important Considerations: A free tier may not be offered under this option. Buyout opportunities will be considered on a case-by-case basis depending on demonstrated traction and strategic alignment.
Initial Development Fee
$40,000 (directional; finalized based on agreed scope)
Maintenance Fee
$4,000/month for 1–100 users
Additional Users
+$2,000/month per additional 100 users
Revenue Share
None
Exclusivity
None
Buyout Option
Case-by-case consideration
Option B
12-Month Exclusivity with Shared Upside
Best for: Proving exclusivity with aligned incentives
This option balances exclusivity protection with performance accountability through milestone-based requirements and revenue sharing. Sunstone gains 12 months of market exclusivity while Pure Technology Consulting participates in the upside through a 12% revenue share. This structure aligns both parties around successful market penetration and user adoption.
Economic Terms
  • Initial Development Fee: $40,000 (directional)
  • Maintenance Fee: $4,000/month (1–100 users)
  • Additional Users: +$2,000/month per 100 users
  • Revenue Share: 12% of gross revenue
Exclusivity & Milestones
  • Exclusivity Period: 12 months from launch
  • 3 months: 50 users required
  • 8 months: 175 users required
  • Failure converts to Option A terms
Buyout Framework
  • Eligibility: After $350,000 annual revenue
  • Standard: 15× Year-1 annual revenue (Year-1 revenue × 3 years × 5 multiplier)
  • Accelerated: 8× Year-1 if $1M+ achieved
  • Payment: 50% closing; 50% over 24 months
Option C
3-Year Strategic Exclusivity
Best for: Long-term strategic partnership and scale
This option represents the most comprehensive partnership structure, offering extended exclusivity protection, favorable scaling economics, and the strongest alignment for long-term growth. The 3-year exclusivity period provides Sunstone with maximum market protection while the tiered revenue share structure (25% for 1–500 users, 30% for 600+ users) ensures Pure Technology Consulting participates meaningfully in scale success.
The maintenance fee structure is optimized for growth, starting at $1,000/month per 100 users and capping at $5,000/month once 500+ users are reached. This creates predictable costs at scale while maintaining healthy economics for both parties. Milestone requirements are more aggressive than Option B, reflecting the extended exclusivity commitment and requiring 1,200 users by month 24.
$40K
Initial Development
Directional fee based on scope
$1K
Per 100 Users
Monthly maintenance fee
$5K
Monthly Cap
At 500+ users
01
3 Months: 50 Users
Initial market validation milestone
02
8 Months: 150 Users
Early growth confirmation
03
24 Months: 1,200 Users
Scale achievement requirement

Revenue Share Structure: 25% of gross revenue for 1–500 users; increases to 30% for 600+ users. Buyout eligibility begins after $350,000 in annual revenue, with valuation and payment structure mirroring Option B including standard and accelerated growth scenarios.
Milestone Requirements & Protections
All exclusivity options include milestone-based protections to ensure mutual accountability and alignment. These milestones serve as performance checkpoints that validate market traction and user adoption. Failure to meet specified milestones results in automatic conversion to Option A (non-exclusive) terms, protecting Pure Technology Consulting's ability to pursue alternative partnerships while giving Sunstone clear targets for maintaining exclusivity rights.
The milestone structure is designed to be aggressive but achievable, reflecting realistic growth expectations for a well-executed go-to-market strategy. Early milestones (3 months) focus on initial validation, mid-term milestones (8 months) confirm sustained growth, and long-term milestones (24 months, Option C only) demonstrate scale achievement worthy of extended exclusivity protection.
Buyout Framework & Valuation
Both Option B and Option C include clearly defined buyout frameworks that provide Sunstone with a path to full platform ownership upon achieving specified revenue thresholds. Buyout eligibility begins after reaching $350,000 in annual revenue, ensuring that acquisition discussions occur only after demonstrated market validation and sustainable business performance.
Standard Valuation
The calculation is: Year 1 revenue × 3 years (projection) × 5 (multiplier) = 15× Year-1 revenue. This represents 5 times a 3-year revenue projection based on Year 1 performance, which simplifies to 15× the first year's annual revenue, rewarding steady, sustainable growth.
Accelerated Valuation
8× Year-1 revenue if $1,000,000+ achieved within first year, rewarding exceptional performance
Payment Terms
50% due at closing; remaining 50% paid over 24 months to balance cash flow considerations
The dual valuation structure recognizes that exceptional first-year performance (achieving $1M+ in revenue) merits premium valuation multiples, while the standard framework provides predictable economics for more typical growth patterns. Payment terms are structured to facilitate transaction completion while managing cash flow impact for the acquiring party.
Strategic Recommendation
Recommended Approach
From a strategic perspective, Option B provides a balanced entry point that allows Sunstone to validate market demand under exclusivity while maintaining disciplined economics. The 12-month exclusivity window offers sufficient time to prove product-market fit and establish initial market presence, while the 12% revenue share aligns incentives without creating excessive cost burden during the critical early growth phase.
Upon successful traction and milestone achievement, Option C offers the most favorable long-term structure, aligning incentives around scale, margin optimization, and eventual ownership. The extended 3-year exclusivity period provides maximum competitive protection, while the capped maintenance fees and tiered revenue share create predictable economics at scale.
This staged approach minimizes risk while preserving upside and ensures that exclusivity and acquisition rights are earned through demonstrated performance rather than speculative commitment. Both parties benefit from a prove-it-first mentality that validates assumptions before deepening the partnership through Option C's more comprehensive structure.
Next Steps: We recommend scheduling a detailed discussion to review these options, address questions, and determine which structure best aligns with Sunstone's strategic priorities and risk tolerance. The flexibility built into this proposal ensures we can find the optimal partnership model for mutual success.
Key Advantages
  • Staged risk management
  • Performance-based exclusivity
  • Clear ownership path
  • Aligned incentives
  • Predictable economics
  • Market validation first